Social media has been a significant factor in the lives of many for more than 10 years. The leading platforms have changed in name and functionality over that time, but the essential social connectivity has remained. The growth and development of technology has made the medium more accessible and mobile. The impact of social medium has been felt through across other mediums and industries for better and worse. The same should be true for your business.
As a business manager, you should be abreast on the advantages and disadvantages of at least the popular platforms. Social media is not always a benefit for a company; yet, it is not possible to know this if your company does not understand the offerings. The truth is that you have customers who use some form of social media. The questions lie in how effective can you reach those customers and will doing so impact your bottom line. These are questions worth investigation. Plus, nearly all forms of social media are free to use! It literally only costs you the time it takes to learn how to use a new platform in order to develop a presence. The financial investment does not occur until you seek advanced ways to reach a broader audience.
Think back to the early days of an innovative medium; let’s say the telephone. Unlike social media, there was a cost to invest in adding a telephone to a business. Those early adopters were given an instant advantage as soon as it became a common use to the point that it is virtually a disadvantage for any business not to have some sort of telecommunications regardless of its type of service. Ironically, social media is providing the same disadvantage for companies without an internet presence.
It is understandable for small businesses not to have been early adopters of mediums such as telephone, television, internet, and other costly investments. A nearly cost-free addition, social media provides exposure to an audience to vast that it gives the smallest of competitors the ability to compete with industry giants. If you know of a social media platform (Facebook, Twitter, Instagram, and Snapchat to name a few) but have yet to research it, you are already falling behind. Search for your industry leaders’ use of these platforms, and you will see that even they understand how playing being social media savvy can reap rewards no matter how large or small.
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