The Double A

Antonio Arrington, is my name, and I am the founder and owner of Double A Media & Consulting. I have spent the past 11 years managing in the retail industry. A 2004 graduate of Mississippi State University, I have a background in marketing and business administration. Over the years, I have made numerous connections with other market-driven firms and social organizations that lead to the vision of creating a company that focuses on the needs of the small business.

I created the Doctor AbrACEive blog in 2011 to share a personal journal. It morphed into a podcast called the Doctor AbrACEive Show the following year. I quickly noticed that I was managing a brand and that sound marketing was needed to gain listeners, even though there were no intentions to make a profit. My school training, work experience, and interpersonal skills became an asset in building a following beyond a few friends.

Three years passed, and it became apparent that I had compiled the skills needed to develop marketing strategies. A year of graduate studies at Delta State University, opened my eyes to the various resources available to marketers; these resources may have been common to me and others who are tasked with handling marketing and communication but foreign to a number of small businesses and brand managers across the state of Mississippi.

The foundation of Double A M&C is done. Now you will have the opportunity of working with an amazing group of consultants, that will build the four walls of marketing: Cameron Wash, Nikki Towers, and Kevin Lawrence. In addition, Shenika Black will bring the communication skills between us and the clients that will build the roof to the company.

The next step is to develop a team of managers to handle the day to day operations of my company. I have studied the market, and there are ample targets that fit the description of our ideal customer. They are not easily reached, yet can enjoy the pay off of having a structured marketing plan.

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